Marketing Services

Product Launch & Commercialization

A new product launch is a time of prolific productivity and intense planning – to be most effective, it requires skill in both setting strategy and delivering actionable tactics. Having led 13 successful launches in Class II and Class III device companies, I can help you do both.
  • Claims matrix development
  • Product naming, branding
  • Promotional plan - messaging, advertising, media, website, PR
  • Competitor analysis
  • Sales team training
  • Budget creation & management
  • Vendor selection & management
  • Develop comprehensive plan for timing, milestones, communications, metrics
  • Create communications strategy and content for company, physicians, patients, vendors

Content Creation & Communications

It sounds simple – create great content that resonates with physicians or patients. But all too often, medical device companies generate content that feels sterile, ordinary. My goal is to deliver compelling content, while assessing performance metrics along the way. I develop a plan to keep you engaging with your audiences long after your launch, so you continue to build awareness.
  • Email campaigns
  • Ad campaigns – print, digital
  • Social media – strategy, content development & curation, posting, blogging
  • Video & Animations – physician & patient testimonials, interviews, clinical education
  • Webinars – CME partner selection, non-CME programs
  • Community outreach events – turn-key program for patient education
  • Referring physician education – communications to referral, influencer communities
  • Sales support materials – print, mobile apps, digital
  • Tradeshows – strategy and implementation for global, national, regional meetings
  • PR – media kit, corporate press releases, vendor partner selection

KOL Strategy & Engagement

More than just engaging with customer advocates, KOL strategy involves a mix of clinical evangelism and leveraging influencers outside your early adopters. I will develop a comprehensive plan that considers a mix of technology champions. Increased awareness often happens when you engage your critics, or highlight regional influencers in key territories.
  • Identify the best vehicle for KOL engagement – clinical trials/PI, research grants, site-sponsored IRB, publications, podium talks, advisory board
  • Podium Strategy – core scientific sessions, referring community meetings, company-sponsored talks
  • Peer-reviewed publications
  • Case studies, white papers
  • New product pipeline, clinical science research
  • Health Economics/ROI Materials – for physicians, hospitals
  • Testimonials – video, print
  • Symposia – CME partner selection
  • Physician training programs
  • Scientific Advisory Board - selection, management

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